There’s a “science” behind business names that most entrepreneurs, brand experts, and business coaches ignore! And that’s trademark law. Seriously! Let me ask you this: When you’re starting a new business or brainstorming a new product, course, or event, what’s one of...
Spectrum of Marks Articles
Chipotle v. Sweetgreen: Merely Descriptive Names
MORAL: “Don’t adopt words that are descriptive of your business as trademarks! You may not like how close competitors can get”. This post has been updated. Please see update below. As a LOYAL and devoted customer of Sweetgreen, I frequently receive emails about all of...
How To Build A Strong Business Name
There’s a “science” behind business names that most entrepreneurs, brand experts, and business coaches ignore! And that’s trademark law. Seriously! Let me ask you this: When you’re starting a new business or brainstorming a new product, course, or event, what’s one of...
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