Trademarks Articles

MORAL: “Don’t adopt words that are descriptive of your business as trademarks! You may not like how close competitors can get”. This post has been updated. Please see update below. As a LOYAL and devoted customer of Sweetgreen, I frequently receive emails about all of...

I hear it SO often. You wouldn’t believe the amount of times that I speak with entrepreneurs who unknowingly have named their business after themselves without understanding the legal ramifications of doing so. And I can’t fault them from not knowing. There’s just not...

There’s a “science” behind business names that most entrepreneurs, brand experts, and business coaches ignore! And that’s trademark law. Seriously! Let me ask you this: When you’re starting a new business or brainstorming a new product, course, or event, what’s one of...

When Kim K. and Michael B. Jordan attempted to trademark “kimono” and “j’ouvert”, people were upset! But why? How do trademarks really work? What do they do? What are their culture significance? This article answers these questions, clearing up a VERY common misconception that owning a trademark means you own a word outright.