Trademarking Your Way to the Top: 10 Reasons Why Protecting Your Brand is Critical

As an entrepreneur or business owner, I'm sure you can appreciate how important it is to protect your brand. Your brand is the identity of your business and it’s what sets you apart from your competitors! And if by now you haven't realized, one of the most effective...

Foreign Word Trademarks: What You Can Learn from Fashion Brand, “Vetements”

Thanks to The TTABlog's latest blog post, I recently learned of the Trademark Trial and Appeal Board's (TTAB's) decision to uphold the United States Patent and Trademark Office's (USPTO's) refusal to register VETEMENTS as a trademark for various clothing items,...

Trademark Management: Expert Tips for Safeguarding Your Business’ Most Valuable Asset

Your company's trademark is one of your most valuable assets! It's what sets you apart from your competitors, builds brand recognition and trust, and is a crucial component of your marketing strategy. That's why it's essential to have a solid trademark management plan...

Trademark Hack: Keep Your Brand Fresh and Safe from Copycats!

If you own a trademark, it's essential to protect it from infringement! Not only is it personally offensive, but trademark infringement can hurt your business in many ways, including damaging your reputation, reducing your sales, and causing a variety of legal issues....

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