Since opening this Firm, I've dreamed of having an office space where I can proudly put our accomplishments on display. Like a parent sticking their child's artwork on the fridge. Or a trophy cabinet. And I thought this was a dream delayed due to the fact we're a...
If you're starting a business or launching a product/service, you've probably heard of both LLCs and trademarks. Both of these terms are essential for any business owner to understand, but they serve entirely different purposes! In today's post, we'll break down the...
In today's business landscape, trademarks are an essential aspect of any brand's identity. They provide consumers with a quick and easy way to identify a product or service, and they help businesses establish and protect their unique identities in the marketplace....
As an entrepreneur or business owner, I'm sure you can appreciate how important it is to protect your brand. Your brand is the identity of your business and it’s what sets you apart from your competitors! And if by now you haven't realized, one of the most effective...
Thanks to The TTABlog's latest blog post, I recently learned of the Trademark Trial and Appeal Board's (TTAB's) decision to uphold the United States Patent and Trademark Office's (USPTO's) refusal to register VETEMENTS as a trademark for various clothing items,...
Your company's trademark is one of your most valuable assets! It's what sets you apart from your competitors, builds brand recognition and trust, and is a crucial component of your marketing strategy. That's why it's essential to have a solid trademark management plan...
If you own a trademark, it's essential to protect it from infringement! Not only is it personally offensive, but trademark infringement can hurt your business in many ways, including damaging your reputation, reducing your sales, and causing a variety of legal issues....
MORAL: “Don’t adopt words that are descriptive of your business as trademarks! You may not like how close competitors can get”. This post has been updated. Please see update below. As a LOYAL and devoted customer of Sweetgreen, I frequently receive emails about all of...
I hear it SO often. You wouldn’t believe the amount of times that I speak with entrepreneurs who unknowingly have named their business after themselves without understanding the legal ramifications of doing so. And I can’t fault them from not knowing. There’s just not...
There’s a “science” behind business names that most entrepreneurs, brand experts, and business coaches ignore! And that’s trademark law. Seriously! Let me ask you this: When you’re starting a new business or brainstorming a new product, course, or event, what’s one of...
One of the first things you learn while studying Trademark Law is that "there's no such thing as trademark rights in a word". So when the public at large becomes upset that a celebrity, public figure, or person is trying to trademark a word, like Kim Kardashian's...
Often, entrepreneurs and the general public alike confuse the terms "trademark", "copyright" and "patent". Though all have completely different meanings, people tend to use them interchangeably because unfortunately, there's just not enough education on this area of...
