MORAL: “Don’t adopt words that are descriptive of your business as trademarks! You may not like how close competitors can get”. This post has been updated. Please see update below. As a LOYAL and devoted customer of Sweetgreen, I frequently receive emails about all of...
Food Articles
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How Trademarks Really Work: Kim K.’s Kimono & Michael B. Jordan’s J’ouvert Controversies
When Kim K. and Michael B. Jordan attempted to trademark “kimono” and “j’ouvert”, people were upset! But why? How do trademarks really work? What do they do? What are their culture significance? This article answers these questions, clearing up a VERY common misconception that owning a trademark means you own a word outright.
How Trademarks Really Work: Kim K.’s Kimono & Michael B. Jordan’s J’ouvert Controversies
Apr 25, 2022 | Fashion, Food, IP News, Trademarks
One of the first things you learn while studying Trademark Law is that "there's no such thing as trademark rights in a word". So when the public at large becomes upset that a celebrity, public figure, or person is trying to trademark a word, like Kim Kardashian's...
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