Why Trademark Searches Matter: Lesson from Katy Perry & Burger King

In today's business landscape, trademarks are an essential aspect of any brand's identity. They provide consumers with a quick and easy way to identify a product or service, and they help businesses establish and protect their unique identities in the marketplace....

Chipotle v. Sweetgreen: Merely Descriptive Names

MORAL: “Don’t adopt words that are descriptive of your business as trademarks! You may not like how close competitors can get”. This post has been updated. Please see update below. As a LOYAL and devoted customer of Sweetgreen, I frequently receive emails about all of...

How Trademarks Really Work: Kim K.’s Kimono & Michael B. Jordan’s J’ouvert Controversies

When Kim K. and Michael B. Jordan attempted to trademark “kimono” and “j’ouvert”, people were upset! But why? How do trademarks really work? What do they do? What are their culture significance? This article answers these questions, clearing up a VERY common misconception that owning a trademark means you own a word outright.

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