Why Trademark Searches Matter: Lesson from Katy Perry & Burger King

In today's business landscape, trademarks are an essential aspect of any brand's identity. They provide consumers with a quick and easy way to identify a product or service, and they help businesses establish and protect their unique identities in the marketplace....

Foreign Word Trademarks: What You Can Learn from Fashion Brand, “Vetements”

Thanks to The TTABlog's latest blog post, I recently learned of the Trademark Trial and Appeal Board's (TTAB's) decision to uphold the United States Patent and Trademark Office's (USPTO's) refusal to register VETEMENTS as a trademark for various clothing items,...

How Trademarks Really Work: Kim K.’s Kimono & Michael B. Jordan’s J’ouvert Controversies

When Kim K. and Michael B. Jordan attempted to trademark “kimono” and “j’ouvert”, people were upset! But why? How do trademarks really work? What do they do? What are their culture significance? This article answers these questions, clearing up a VERY common misconception that owning a trademark means you own a word outright.

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